Department of Media, Cognition and Communication
Njalsgade 80, 14.2.26
DK-2300 Copenhagen S
Faculty of Humanities
Phone: 3532 8887 (office) 2460 4075 (mobile)
Field of expertise
Social, political and ethical aspects of commercial branding Contemporary discussions of political and personal autonomy Health communication
I am a PhD-researcher working on a strategic project, Health Branding, which involves researchers within management theory, anthropology and philosophy. My purpose is to identify, describe and evaluate the most significant ethical challenges that crop up when businesses intentionally create an associative or narrative link between ‘health’ and a product in the mind of the consumer.
Two aspects of my research are relevant to European Studies. First, I carry out an analysis of ‘autonomy’ as a shared European political and consumerist value. Second, I explore how European trade and consumer organizations view the impact of marketing communications on consumers’ ability to and desire for leading a healthy life.
Paper relevant to European Studies
1. Anker, Thomas Boysen: 2008, “Normative perils and promises of food health branding”, Corporate and Marketing Communications as a Strategic Resource, Proceedings from the 13th International Conference on Corporate and Marketing Communications (eds. Klement Podnar & Zlatko Jancic).