Orchestrating Difference: The Address of Composite Audiences as Pluralist Rhetoric
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Orchestrating Difference : The Address of Composite Audiences as Pluralist Rhetoric. / Bruhn, Tommy.
In: Philosophy and Rhetoric, Vol. 55, No. 2, 2022, p. 177-201.Research output: Contribution to journal › Journal article › Research › peer-review
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TY - JOUR
T1 - Orchestrating Difference
T2 - The Address of Composite Audiences as Pluralist Rhetoric
AU - Bruhn, Tommy
PY - 2022
Y1 - 2022
N2 - Speakers may argue in ways that facilitate cooperation, without really establishing unity. If emphasis is put on the word “composite” in composite audience, then the complementary act of addressing such an audience can be understood as an orchestration of different people, who may cooperate toward a conclusion. This brings attention to the multidimensionality of issues in pluralistic communities and the range of consequences proposals may have. Following Perelman’s and Olbrechts-Tyteca’s New Rhetoric, I discuss how the compositeness of such argumentation can be fruitfully approached pluralistically. I argue that proposals on practical issues imply concomitant situations, wherein audiences are assigned different roles to play toward the ends of argumentation. This means that rhetorical argumentation performs implicit diplomacy, with implications for different audiences and the relationships between them. I conclude this article by discussing what this pluralistic and interactional account means for the analysis and evaluation of arguments and their rhetoric.
AB - Speakers may argue in ways that facilitate cooperation, without really establishing unity. If emphasis is put on the word “composite” in composite audience, then the complementary act of addressing such an audience can be understood as an orchestration of different people, who may cooperate toward a conclusion. This brings attention to the multidimensionality of issues in pluralistic communities and the range of consequences proposals may have. Following Perelman’s and Olbrechts-Tyteca’s New Rhetoric, I discuss how the compositeness of such argumentation can be fruitfully approached pluralistically. I argue that proposals on practical issues imply concomitant situations, wherein audiences are assigned different roles to play toward the ends of argumentation. This means that rhetorical argumentation performs implicit diplomacy, with implications for different audiences and the relationships between them. I conclude this article by discussing what this pluralistic and interactional account means for the analysis and evaluation of arguments and their rhetoric.
KW - Faculty of Humanities
KW - Retorik
U2 - 10.5325/philrhet.55.2.0177
DO - 10.5325/philrhet.55.2.0177
M3 - Journal article
VL - 55
SP - 177
EP - 201
JO - Philosophy and Rhetoric
JF - Philosophy and Rhetoric
SN - 0031-8213
IS - 2
ER -
ID: 314095198